William has been a director of Ardtornish Estate since 2008. He read law at Cambridge University and has an MBA from INSEAD in Fontainebleau. After short careers as an army officer, a barrister and an investment banker, he built up The New Covent Garden Soup Company before selling it to a public company. With colleagues he bought the embryonic Green & Black’s from its founder and grew it to an international brand which they sold to Cadburys in 2005.
He and two partners formed Nemadi Advisors in 2000 to finance early stage businesses. In so doing, William became expert in such diverse sectors as London restaurants, flower retailing, natural insulation and building hotel chains.
He is advisory to or director of organisations both public and private, including Cawston Press, a fast growing premium soft drinks brand, Samworth Brothers, a large, family owned food manufacturer and, main market listed investment trust, Keystone. He is a Trustee of The Grosvenor Estate and director of Wheatsheaf, the holding company of Grosvenor’s non-property businesses which concentrates on, amongst others, agri-tech opportunities. He is a Trustee of Aldeburgh Music an internationally renowned art and music organisation most famous for the annual Aldeburgh Festival.
He farms organically and conventionally in East Anglia. He is an active environmentalist and a campaigner for better food and rural issues, and was convener of David Cameron’s Quality of Life Commission on Food.